I recently had the pleasure of being a guest on one of the leading digital agency podcasts, Inbound Agency Journey by DoInbound.
Gray and I discussed my own journey developing Alsof, and my two cents on the state of our industry.
In case you haven’t gotten a chance to listen, here’s a breakdown of what we discussed about all things InBound.
Growth Hack By Developing Partnerships With Other Agencies
One of the most time-consuming and expensive aspects of operating an agency is client service. By creating strategic partnerships with other agencies you are able to essentially work for the client, whilst maintaining an arms-length for all the nitty gritty stuff.
That way you can have all the benefits of operating an agency and maintain your overheads without the bloated expenses of hiring more client service specialists.
Alsof offers white labelling as a service to other agencies, which has been a great source of growth for us over the last few years.
Think For Yourself, Ebooks Aren’t For Everyone
One of the sad realities of our industry is that too many agencies have done the training and gotten the certification, but they’re still not marketers.
Every client is unique, they have different goals, problems and objectives and you can’t give out an Ebook to fix every issue.
AI Is The Way
Just last month I put out an article about what I believe is the future of marketing - the Personally Identifiable Consumer (PIC).
Machine learning and artificial intelligence are going to be hugely disruptive to the digital marketing industry and those that are behind on harnessing these tools will simply get left behind.
By harnessing the power cryptographic identities and the utilising the capabilities of algorithms to learn by interacting with each individual consumer. Marketing will be able to be targeted to the individual level - not just the ‘target market’ or ‘persona’.
That means the most effective ad can be served up to the right person at the right time. An extremely customised experience for every user based off their own historical buyer behaviour.
If any of that interests you I recommend that you give the interview a listen and check out their other podcasts too.