It's a brand new year and as always, I'm looking to hit the reset button on marketing strategies, and even the core business itself. Like a forest fire, I feel like a restart makes you challenge assumptions and modus operandi - usually with great results.
Maybe it's the creative in me, or maybe it's the fact that growing up as a global nomad I got used to starting fresh in a new environment. Whatever the reason, ALSOF Publishing is once again under the scrutiny of its founder...me.
In 2018, I'll be looking to make the inbound marketing method much more streamline, cutting out the frills, and having an obsessive approach to what works - and nothing else.