Multi-award winning marketer, Justin Theng, is the owner of ALSOF Publishing. His background stems from leadership roles in some of the world’s most celebrated agencies.
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Entrepreneurs Are Not Giraffes
Have you ever felt afraid of being more than one thing? For example, growing up, did someone ask you what you wanted to be when you grew up? Maybe you said to yourself, "Well, I ...
How We Partner with Other Agencies
I recently had the pleasure of being a guest on one of the leading digital agency podcasts, Inbound Agency Journey by DoInbound. Gray and I discussed my own journey developing ...
Been There, Done That, Got The E-Book...
Someone once said that if you do what you’ve always done, you’ll get what you’ve always gotten. That statement is completely true. Except in marketing.
Timeless Advice About Evaluating Copy for a Brand
The secret to writing great copy is to keep it informal, conversational and easy-to-read. What great copywriters know is that they need to keep the language at a reading grade ...
What the New Facebook Algorithm Means For Your B2C Marketing
Facebook has become an integral part of any brand’s marketing mix. However the new 'Friends and Family' algorithm update, that has actually made it harder and harder for marketers ...
Marketing AI and why I’m all in
Inbound marketing works. Over the last several years, I’ve seen clients who invest time (and budget) into inbound achieve significant ROI. Companies who invest in inbound ...
Happy New Year!
It's a brand new year and as always, I'm looking to hit the reset button on marketing strategies, and even the core business itself. Like a forest fire, I feel like a restart ...
Using Emotion and Power Words To Sell to a Skeptic
When you’re looking to attract customers, you need to think the way the world’s best copywriters think. In order to write great copy, you need to understand both the psychological ...
How to Create Buyer Personas in B2C Marketing
The best way to create a connection between your customer and your product is to be relevant and timely. As Edward Burns, the actor, film producer and director, has said, “I’m ...
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