You may have heard the term "inbound marketing" before. More and more marketers around the world are ditching their old marketing playbook in favor of the inbound way. But what exactly is it, and how does a business "do" inbound? Let's dig a bit deeper into how HubSpot can help you apply the benefits of the inbound methodology to some common marketing challenges, and explore whether inbound is right for you.
Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness. Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.
“ALSOF Publishing has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call ALSOF Publishing a Partner and recognize them with the Asia-Pacific Rookie of the Year Award.”
Patrick Shea, Director of Partnerships, HubSpot, Inc.
We’ll help you strategically attract leads using our industry leading keyword research tools, and Buyer Personas via segmentation and smart lists. Our experts will help you with all your blogging, social publishing, PPC, landing pages, CTAs and content that converts. What’s more, you can rest assured that our workflow automation tools and CRM integration mean that no opportunity slips through the cracks. This is lead generation and lead nurturing the way it’s supposed to be.
Whether it’s for print or screen, our illustrators teams are expert magicians. No kidding. We’re actually amazed we get to work with them. Plus, you’ll never have to spend huge dollars on expensive productions again. Our video production suites are situated in Alexandria, NSW Australia, with post-production and sound recording facilities at the ready. Our team are experts in editing, animation, colour-grading, shooting, and sound mixing.
EDMs are not to be messed with. They can be a minefield of inconsistent and awkward design. That’s why our designers think in modular and responsive design to allow for the most streamlined, but deliciously good-looking emails that glisten like gems in inboxes. UI and UX design also comes part and parcel with good customer-centric thinking. We design for mobile, web browser, e-commerce and app-stores.
Know what to say, but not sure on the words? Our writers are well-versed in script-writing and ad copy, as well as in newer content formats. In fact, some have written and their own published books! If you haven’t yet read our magazine, you’ll want to check that out too. They write it.
We provide strategic brand design that sets your business and your products apart in the marketplace. We start with the ‘why,’ then infuse it right through every shape, colour and letter we craft.
Not everyone has the time to create a post schedule, content pillars and calendars – let alone design and make the posts! We’re here to help you not just grow an audience but engage them and create brand conversations that resonate with your fans.