Justin Theng
Multi-award winning marketer, Justin Theng, is the owner of ALSOF Publishing. Believing creativity is at its best when used in the context of business, Justin is highly technical in his approach to content, design, video and idea generation and alongside great teams, he has created internationally recognised work. It has always led him to pursuits where creativity has a very practical, measurable and commercial purpose. His background stems from leadership roles in some of the world’s most celebrated advertising agencies. Now at ALSOF Publishing, he heeds the call of an ever-changing technological, creative and business landscape, where two kinds of people emerge, the always-have-dones and the Change Natives.
10 16 2017

Twitter is more than just a place where people share inconsequential details about their lives. It’s now an indispensable digital platform for reaching potential customers. Dell has figured out how to transform Twitter into a revenue-generation tool, and so can you.

As one of the most active corporate Twitter users, Dell has sunk a fair amount of time and expertise into creating a Twitter presence that can impact its bottom line – no small task for a company of Dell’s size. In fact, Dell uses Twitter to generate $6.5 million in revenue each year.

That’s possible because Dell has grown its Twitter audience in ways that other corporate giants could only imagine. First and most importantly, Dell uses Twitter to blast out promotions. Since Dell has followers in 12 countries, this is an easy way to turn a local promotion into a global promotion.

It’s also a way to clear the decks of excess inventory. Any time Dell has too much inventory to clear, it can post about it on Twitter. Moreover, since these coupons and promotions are exclusive to Twitter, Dell makes it important for you to be following Twitter. It’s a way to clear out returned or refurbished products.

Dell also uses Twitter as an important customer service tool. “It’s a great way to fix customer problems and hear what customers have to say, it’s a great feedback forum and it leads to sales – how can you miss,” says a Dell official in the corporate affairs office. In short, you can get much closer to the customer and really establish a relationship.

And there are plenty of other platforms similar to Twitter that have been underutilized by marketers. Two of the big ones that you need to know are SlideShare and StumbleUpon.

At first glance, SlideShare might look like a glorified form of PowerPoint, but it’s actually the sleeping giant of digital marketing. Acquired by LinkedIn in 2012, it’s a convenient slide compilation and distribution platform where you win over viewers with your thought leadership. The same slides on YouTube might only garner a 100 views – on SlideShare, that might lead to thousands of shares. At any given point in time, there are over 1,100 slides being studied by users.

Another powerful platform is StumbleUpon, which has quietly become one of the top sources of social media traffic in the U.S. StumbleUpon can drive some solid traffic to your site, producing some really unexpected results. That’s because StumbleUpon is the site you trust to deliver the hot topics that matter to you. More than 80,000 brands, publishers and other marketers have used StumbleUpon’s Paid Discovery platform to tell their stories and promote their products and services.

So the next time someone mentions a social platform like Twitter, SlideShare or StumbleUpon, pay attention. It could mean high traffic volumes and the type of content that really resonates with the audience of your business. And that’s good news if you’re trying to build a multi-million-dollar business from scratch.

ACTION EXERCISES:

  1. How can you use Twitter to share great deals or clear excess inventory?
  2. What slides could you share on SlideShare to grow your audience?
  3. Need a boost with your Social presence? Get in touch with ALSOF Publishing for a no obligations chat.

 

 

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